The Giant Market Opportunities Investors Are Overlooking

Golden Opportunity for Impact Investing in older populations

HIGHLIGHTS

One reason for lack of investment in older adult populations is they are often not thought of as worthy investment opportunities - stemming from biases and outdated narrative on aging.

Impact investors are well-suited to play a role in addressing this problem as they have routinely proven that markets dismissed by mainstream investors can, in fact, be great opportunities.

Author suggests impact investors, start by: 1) Acknowledge the problem and start talking about it; 2) Incorporate addressing needs of aging populations into shared industry frameworks—it’s the frameworks we set today that direct the resources tomorrow; 3) Invest by seeking out opportunities to support entrepreneurs, intermediaries, and funds that are tackling aging issues in ambitious ways.

Recommended Resources: Research report - Silver to Gold: The Business of Aging by Milken Institute.

Capital Impact Partners, a community development financial institution (CDFI) that has provided over $2 billion in financing over the last three decades to support cooperative and nonprofit borrowers with a focus on underserved communities. One area of focus is on older adult populations, called Dignified Aging.

Milken Institute